"There is very little difference between what is there in a bottle of Pepsi and a bottle of Coca Cola. Yet there is fierce loyalty between the Coca Cola drinkers and the Pepsi drinkers," he says. I find myself sitting face to face with the man who isn't only one of the greatest marketers the world has ever seen but was also the CEO of Apple during Steve Jobs' wilderness years. John Sculley is in town to talk about his latest venture - Obi Mobiles - where he is looking at selling smartphones in India and eventually other emerging markets. With over two dozen smartphone brands operating in India, I'm curious to understand Sculley's play with Obi Mobiles and he is willing to oblige.