Apple’s newly launched iBooks platform for textbooks is off to a flying start. According to Global Equities Research, over 350,000 ebooks have already been downloaded in three days since Apple announced its new books store and publishing tool. In addition to this, more than 90,000 people have downloaded the iBooks Author application for MacOSX, which enables writers to seamlessly write ebooks specifically for the iOS-only iBooks store, AllThingsD reports. However, it remains to be seen how long Apple is abl...

 Moments ago at the Guggenheim Museum in New York City, Apple’s VP of marketing Phil Schiller announced what has been rumored for weeks — Apple is setting its sights on the textbook industry. It seems that Apple will be more of an ally to textbook publishers with its new initiative, however, which is a drastically different approach from the company’s entrance into the music business when it ruffled the feathers of the major labels. Noting the challenges kids face in school, Apple is playin...