Microsoft rebrands Windows Phone Marketplace to Windows Phone Store
By: Sahil Bones Gupta |Aug 8th, 2012 at 11:37AM
It appears that Microsoft is on a simplification drive and in its quest of simplification it has renamed the Windows Phone Marketplace to the Windows Phone Store. The idea behind this seems simple enough, to have some sort of synergy between the Windows brand equity, however Microsoft has not really started using this new branding. The newly launched Windows Phone Dev Center has some sprinklings of this new branding and perhaps the boys from Redmond will reveal it when they unveil the first Windows Phone 8 sm...
