Apple’s OS X Lion downloaded 1 million times on launch day

Apple’s OS X Lion was downloaded more than 1 million times during its first day of availability, Apple said on Thursday. The Cupertino-based company made the announcement just as Microsoft announced its earnings results for the fiscal fourth quarter — merely a coincidence, we’re sure. Presuming these were paid OS X purchases and upgrades, Apple grossed more than $30 million from Lion in just one day. “Lion is off to a great start, user reviews and industry reaction have been fantastic,” said Phil Schiller, Apple’s SVP of Worldwide Product Marketing, in a statement. “Lion is a huge step forward, it’s not only packed with innovative features but it’s incredibly easy for users to update their Macs to the best OS we’ve ever made.” OS X 10.7 Lion is available now in the Mac App Store for $29.99. Apple’s full press release follows below.

Lion Downloads Top One Million in First Day

CUPERTINO, California—July 21, 2011—Apple® today announced that in just one day, over one million users bought and downloaded Mac OS® X Lion, the eighth major release of the world’s most advanced operating system. Available through the Mac® App Store™ for $29.99 (US), users are buying Lion faster than any other OS release in Apple’s history.

“Lion is off to a great start, user reviews and industry reaction have been fantastic,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Lion is a huge step forward, it’s not only packed with innovative features but it’s incredibly easy for users to update their Macs to the best OS we’ve ever made.”

Lion introduces more than 250 new features to the Mac, including Multi-Touch® gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Available in 123 countries, the Mac App Store brings the revolutionary App Store experience to the Mac so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is built right into Lion and available for Snow Leopard® users through Software Update as part of Mac OS X version 10.6.8.