Earlier this week, we had reported about HTC’s plans to launch cheaper phones in 2014 to help make up for the lost market share. Engadget has been tipped about a new mid-range device called the Desire 8, which could be one of the first devices to fit the above criteria. After the barrage of Desire smartphones launched towards the end of 2013, the Desire 8 is likely to be the first non-flagship phone to be launched this year.
According to the report, the Desire 8 is said to feature a 5.5-inch display, 13-megapixel rear camera (not Ultrapixel), 5-megapixel front camera, front-facing stereo speakers and on-screen buttons similar to what is expected from the forthcoming HTC M8. The report is scarce on details and besides the above mentioned specs; there is no word on the pricing or availability of the device.
There is no doubt that the Desire 8, when launched would be a good device in terms of build quality and specifications. But can it change the fortunes of the company? Just these factors are no more enough to ensure the success of the device. HTC will have to ensure that the device is priced right, especially since the company has more often than not been criticized for pricing its devices on the higher side, even in price conscious markets like India. It was no different when HTC launched the Desire 501, Desire 601 and the Desire 700 in India, as buyers were immediately put off by the premium price tag. Hopefully, HTC won’t repeat the mistake in this new year.