HTC M7 to ditch megapixels for ultrapixels: Report

HTC, which has just announced it will be posting another flat or worse quarterly earnings, is betting a lot on its upcoming M7, which it is expected to launch on February 19. Till as early as a few hours ago, all we knew was that the M7 would feature the design cues of the HTC 8X and a few key specs. However, new details indicate that the reason why CEO Peter Chou was so excited about the M7 at the company’s internal year-end party.

Earlier reports had suggested the M7 would have a 13-megapixel camera but Pocket Lint reports that the smartphone would have a three 4.3-megapixel sensor layers that would eventually give a 4.3-megapixel image, which is much sharper and better than a regular 4.3-megapixel sensor. This is almost similar to Nokia’s lossless zoom feature in the PureView 808 – the concept of oversampling remains the same but only implemented differently.

Even in this case, the image processing algorithm will get three pixels of data for every pixel, which would enable it to intelligently remove noise and making it an ‘ultrapixel’. It would be interesting to see how HTC has actually implemented it and would it help the M7 differentiate itself from other Android smartphones with similar hardware specifications. We would come to know about it on February 19, including the official name. Stay tuned.


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  • Rahul

    This is just marketing mumbo-jumbo. I get that they have to try and illustrate technological progress with their cameras, but the output will still be defined in megapixels. I’d prefer if they differentiated their product like Nokia did with their ‘Pureview’ branding. Calling them Ultrapixels is flat out amateurish.

    AFAIK, Sigma have used similar sensors (Foveon) in their DSLRs in the past. I’m genuinely excited to see what the M7 offers, as long as they can keep their retail pricing in check.

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