Microsoft and Nokia to invest $23.71 million in app development for Windows Phone
Microsoft and Nokia are planning to invest $23.71 million into Nokia’s AppCampus program over the next three years to catapult the apps ecosystem on the Windows Phone platform reports The Next Web.
Both the companies are calling this the ‘mobile app accelerator program’ and the idea is to give world-class training, coaching, marketing and distribution support to app developers. This way, Microsoft and Nokia are not only giving a financial incentive to app developers, but are also ensuring that they get proper training with regards to the Metro design language, so that they can build better apps.
Developers will get anything in-between $26,000 and $92,000 depending on the complexity of the app. This is a lot of money. In comparison iOS and Android both have burgeoning app ecosystems that boast more than 700,000 apps. Windows Phone on the other hand only recently crossed the 100,000 apps mark, but the quality of apps available on the store is very questionable and a number of high profile apps like Instagram are missing.
Photo Credits: Rohit Sharma