Over the last year, Nokia has been hard at work by doubling down on introducing Windows Phone 8 smartphones are lower price points, so it manages to fill to void of the dwindling sales of its Symbian smartphones. For its part, Nokia has tasted some success in the form of the Lumia 620, but when it launched the Lumia 520 at MWC, it was noted that the device could rekindle the fortunes of the Finnish mobile giant. Now, AdDuplex’s Alan Mendelevich suggests that the Nokia Lumia 520 has doubled its market share within the last month.
Last months stats by AdDuplex suggested that the Lumia 520 commanded around 4.4 percent of market share in the Windows Phone ecosystem, amounting to around one million units. The latest tweet suggests that the market share has grown to about 8 percent.
#AdDuplexWPStats teaser 5: Lumia 520 has almost doubled its worldwide market share over a month.
— Alan Mendelevich (@ailon) June 8, 2013
One of the main reasons for the uptake in the popularity of the Lumia 520 is that it has entered price sensitive markets like India, where the device has proven to be popular. Additionally, a US variant, the Lumia 521 is also doing pretty well.
It appears that the combination of the slick Nokia design language and the smooth Windows Phone 8 experience is finally sitting well with consumers, when compared to the multitude of Android devices in the market.
The success of the cheapest Windows Phone 8 smartphone obviously is a fillip to the Windows Phone ecosystem, but more so for Nokia, which is struggling to compete against the likes of Samsung and Apple in the high-end.