Nokia reportedly to invest in Pelican Imaging: Bloomberg

After pushing the boundaries of what smartphone cameras are capable of with its 41-megapixel PureView Technology, Nokia seems to be gearing up for Lytro-like camera feature for its upcoming Lumia smartphones. Nokia is reportedly planning to invest in an imaging startup called Pelican Imaging, Bloomberg reports.

The California-based startup is known for its Array cameras that use multiple optics to click a number of pictures and then meshes all the data into one image. Bo Ilsoe, a partner at Nokia Growth Partners told Bloomberg, “Array cameras are on the cusp of being commercialized and Pelican does software for that. It’s very complicated to do this algorithmically and Pelican is one of the companies that have mastered this technology,” he added. Though the report doesn’t explicitly say it, but we can expect the Finnish company to add this technology to its Lumia range of phones in the future to help them compete against the Android and Apple devices.

This, if you remember, is not the first time Nokia is investing in an imaging company, as last July Nokia had acquired Sweden-based Scalado for the company’s imaging software technologies. Nokia has since then added Scalado’s technologies like face zoom and the ability to remove unwanted elements from a picture to its Lumia range of phones. Nokia also has a tie-up with lens maker Carl Ziess for its camera phone optics.

  • http://www.linkagoal.com cheryl smith

    wow great stuff.. looking forward to it… i hope its better than Samsung at least this time