Windows Phone is India’s second most popular smartphone operating system, according to IDC Asia Pacific mobile phone tracker. In the quarter ending June 2013, Windows Phone had 5.6 percent market share, which is more than that of BlackBerry and iOS.
According to a recent IDC report, Nokia had a 5 percent smartphone market share in India during the quarter, which is essentially driving all the Windows Phone devices in the country. The report called out the Lumia 520 as one of the key drivers for Nokia and Windows Phone market share. The Lumia 520 is priced under Rs 10,000, a segment that accounts for 67 percent of all smartphones shipped in the country.
“Windows Phone powered Nokia Lumia devices have achieved a striking growth in their volumes within a very short time since their launch in India. With new Windows Phone devices getting launched at short intervals, we expect them to continue on this growth trajectory,” said Manasi Yadav, Senior Market Analyst, Client Devices, IDC India.
“Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly,” said Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India.
Nevertheless, Android continues to dominate the smartphone market in India like it does globally.