Micromax to launch 30 smartphones in 2013, beats Samsung in phablet shipments

Micromax will launch 30 smartphones in India this year, CEO Deepak Mehrotra revealed during the launch of the A116 Canvas HD phablet. The company has been on a streak of launching smartphones since mid-2012 and has introduced a number of best-selling products including the Pixel A90S and its Canvas range of phablets.

According to Mehrotra, Micromax became India’s number one brand in phablets in the last quarter of 2012. The Indian handset brand claims to have imported 198,000 units of phablets (defined as smartphones with displays larger than 5-inches) during the period compared to Samsung’s 189,000 units of Galaxy Note and Galaxy Note II. Other vendors imported just 38,000 units during the same period. The numbers, provided by Micromax, remain unverified at the moment.

Phablets are expected to dominate smartphone shipments this year, with most players launching their flagship smartphones with at least a 5-inch display, some like Huawei even crossing the 6-inch mark. Samsung is also set to launch the Galaxy Grand in India later today.

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  • ankit

    Micromaxx…. For 3/4 of indian population a phone over 10000 bucks is still a dream….. I was expecting dis under 12000 . I want A116 but at this price it is still a dream for me… b’coz my parents will not provide me 15000 for ‘MICROMAX’…
    And after listening to your aftersale service i’ go with nokia 620 or a samsung phone…..

  • http://Akashdeore85@gmail.com Akashdeore

    miccromax no 1 smart phones

    • polo

      micromax is not indian this is made in china mobile,durability highly doubtful , pathetic customer service.one bottom line for micromax .chala to chand tak nahi to sham tak……..

      • astirav

        Hey man every company in this word manufactures its phone/laptop/TV in china so.. I think that you should not say like this because even the phones of apple are mfg in china and just the branding is done by them