Samsung eyeing 60 percent of India’s smartphone market

Buoyed by the launch of its first dual SIM smartphones in India, South Korean handset maker Samsung Electronics Tuesday said it is eyeing to capture 60 percent of the smartphones market in the country by the end of 2012. The country’s second-largest handset vendor has as many as 16 smart phone models in the market and enjoys about 41 percent market share.

“Last year the smartphones market in India was about 8 million units. This year it is expected to be about 20 million units. We are aiming to catch 60 percent of that at the end of this year,” Ranjit Yadav, Samsung India country head (mobile and IT), told IANS.

He said the dual SIM phones would help users to separate their personal life from professional life and offer more flexibility in operation. The company, which has a portfolio of about 42 handset models, is also eyeing to gain 40 percent of market share across all segments in the country by the end of 2012. The total cellphone market in the country was expected to be about 160 million units this year.

“At the end of 2011, we had about 31 to 32 percent market share in India’s cellphone market,” Yadav said.



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