comscore
News

1.34 million reasons why Xiaomi is more than just a smartphone company

As a part of its Mi Fan Festival on Xiaomi’s fifth anniversary, the company recorded impressive sales in China, and in the process broke its previous records. In the 12-hour sale, Xiaomi sold over 2

xiaomi-mi-fan-festival-china-sales

As a part of its Mi Fan Festival on Xiaomi’s fifth anniversary, the company recorded impressive sales in China, and in the process broke its previous records. In the 12-hour sale, Xiaomi sold over 2 million smartphones and earned 2.08 billion Chinese Yuan ($335 million approximately). This broke the company’s previous record of $163 million garnered during Alibaba’s Singles Day sale last year.

In addition to 2.12 million smartphones, Xiaomi also sold 403,000 Mi Power Banks, 336,000 Mi headphones, and 37,000 Mi Selfie Sticks. While impressive, it is the other numbers that have caught our attention. Hugo Barra also revealed that the company had sold a total of 1.34 million connected devices. These included 770,000 smart appliances, 208,000 Mi Bands, 79,000 Mi Wi-Fi, 38,600 Mi TVs, and 31,000 Mi Air Purifiers, and 247,000 and 45,000 units of the recently launched Mi Power Strips, Mi Smart Scales respectively.

For a company known for its smartphones boasting segment-leading specifications and an aggressive price tag, Xiaomi has recently increasingly focused on connected devices. It has been open about its ambition for an ecosystem of connected devices, and in addition to the aforementioned products, it is also believed to be working on a smart water purifier, and “smart” running shoes that will connect to your smartphone.

Xiaomi had recently also invested over $200 million in Midea, a Chinese home appliance maker with a portfolio including air conditioners, refrigerators and kitchen appliances. The latter also shares Xiaomi’s vision of a smart home and is said to be investing over $2 billion in IoT in the next three years.

  • Published Date: April 9, 2015 5:32 PM IST