A survey reveals that just about a quarter of teenagers in India feel communications service providers understand their lifestyle and offer services to match it, while about 36 percent said that they were experiencing poor customer service for over a year. Announcing the results of a global study into the digital behavior and expectations of teenagers (aged 15-18), the US-based customer experience solutions provider Amdocs found that 49 percent of Indians will not use the same provider again owing to poor consumer service.
The results showed that 71 percent (43 percent globally) teenagers believe their smartphone makes them smarter and “cooler”, while 68 percent (52 percent globally) check their social media accounts first thing in the morning. “More than 60 percent (31 percent globally) said they would probably not meet someone again if they did not have a WhatsApp account,” the researchers noted.
Seven in 10 respondents (47 percent globally) said they prefer using emojis to sending emails as it allow them to express their feelings more clearly than words. A similar number said the same about posting photos (45 percent globally). Teenagers demand constant internet connectivity, with 77 percent of respondents (56 percent globally) saying they are likely to feel anxious and alone if separated from the internet — more than being separated from family.
“The value of internet access is so significant that 75 percent (55 percent globally) strongly believe fast internet access to be a human right,” the survey noted. Seventy per cent respondents stream videos, reflecting streaming over downloads as the preferred platform and only 20 percent actually download content.
Nearly 95 percent of respondents expressed the desire to have an internet-connected device embedded in their arm, with 47 percent seeing it as a replacement for their smartphone. Meanwhile, 66 percent believe many jobs will ultimately be replaced by robots while 57 percent even believe a robot will become their best friend.
The study, commissioned by Amdocs and conducted by Vanson Bourne, a technology market researcher provider, included 4,250 respondents from India, Britain, the US, Canada, Brazil, Germany, Russia, Mexico, the Philippines and Singapore.