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Adobe Project Rush unveiled, brings an all-in-one cross-device video editing app aimed at creators

Adobe has added technologies present in the professional tools that took years of development and refinement inside Project Rush.

  • Published: June 19, 2018 8:33 PM IST
Adobe Project Rush 2 805px

Image: Adobe


Adobe just revealed that it is working on a new project that it has been working on since some time, Project Rust. According to the company, this will a “first all-in-one, cross-device video editing app” aimed at creators. This means that it will run on Windows, macOS, iOS, and Android while offering a similar experience. This project will launch later this year and Adobe offered a sneak preview to the VidCon 2018 attendees on how it works.

This new project is aimed at making a video editing app that is user-friendly, the operation of which does not require a lot of professional experience, lightweight, powerful, and something that is a comprehensive solution for all the stages of video editing. This includes right from shooting the video, thumbnail creation, correcting the colors of the video, optimize the audio, editing the actual video, motion graphics and even scheduling the time when the video should be posted to actually publishing on multiple social media platforms. The work will seamlessly sync to your Adobe cloud account so that you can carry on with your work regardless of the device that is at your disposal.

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The interesting part about Project Rush is that Adobe has added technologies present in the professional tools that it provides, something that took years of development and refinement. For instance, it will have the color correction technology that is used in Premiere Pro including filters and more advanced color editing, technology from Adobe Audition to auto-detect the audio in the videos to improve sound quality while reducing the background noise.

Project Rush will also have Adobe Stock integrated into the app so that creators can access new and free Motion Graphics templates. The company claims that all the templates were made by Premiere Pro and After Effects artists. Last but not the least, Project Rush will make it easier for creators to easily customize the video according to the different social media platform that you plan to post the video on. This means that you won’t have to start from scratch while optimizing the video for Instagram and then later for YouTube. The company has opened a beta program so that users can test-drive Project Rush.

  • Published Date: June 19, 2018 8:33 PM IST