BlackBerry is back from near extinction courtesy of TCL, and the Chinese brand is set to be responsible for the return of another iconic brand. Reports claim that TCL plans to resurrect the ‘Palm’ brand, and the first smartphones are expected to be launched in early 2018.
This piece of news comes from TCL’s marketing manager Stefan Streit who gave an interview to Android Planet. While Streit wouldn’t go into the details, he did mention that there were Palm-branded smartphones in the pipeline. But instead of being aimed at new users, these upcoming devices will be made to incite a sense of nostalgia among those who have used Palm before, 9To5Google reports. Exactly how TCL manages to do that is something that remains to be seen.
What’s clear is that like the recently launched BlackBerry KEYone, these upcoming Palm devices too are likely to run on the Android operating system. After all, the company’s webOS is now owned by LG, and used for its lineup of smart TVs. ALSO READ: BlackBerry KEYone Review: Bringing back the QWERTY keyboard
Before the likes of Apple iPhones, Samsungs, and Google Pixels became household names, the mobile space was dominated by brands like BlackBerry, Motorola, and Palm. The Palm brand has been around since the 1990s, and it was known for its line of personal digital assistants (PDAs). When the iPhone and the first Android devices hit the market, Palm switched focus to smartphones that run on its webOS. This resulted in the launch of devices like Palm Pre, Palm Pixi, Palm Pre 2.
HP acquired Palm in 2010 for a whopping sum of $1.2 billion, but it didn’t do much with the brand. Yes, it launched a few devices like the HP TouchPad running on webOS, but not much else. TCL acquired Palm from HP in 2011, and in 2013, HP also sold webOS to LG.