Quick service restaurant chain Kentucky Fried Chicken (KFC) has partnered with Indian Railway Catering and Tourism Corporation (IRCTC) to launch a delivery system for consumers on trains.
Starting Monday, the facility has been made available on 12 trains passing through New Delhi railway station and will be expanded to Vishakhapatnam, Hyderabad (Kacheguda) and Bengaluru (Yesvantpur) stations over the next 10 days. “In India, train journeys and meals are inextricably linked and we are excited to bring KFC’s e-catering service to Indian railways. As a much-loved restaurant brand, we think that this initiative gives us a great opportunity to bring the craveable taste and quality of KFC to our fans, even when they are travelling. We intend to expand the service to other stations over the next few days,” Dhruv Kaul, chief marketing officer, KFC India, said in a statement.
Consumers will have to visit the IRCTC website or call on 18001034139 to place their order. A password will then be sent by KFC to the consumer’s mobile phone which will have to be mentioned at the time of delivery. The service will initially be limited to trains which lack pantry cars and subsequently be expanded to trains like Rajdhani and Duronto.