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Airtel and Jio are both gearing up to go head-to-head in the broadband segment

Airtel is investing about Rs 24,000 crore to stay ahead in the game

  • Published: June 28, 2018 9:33 AM IST
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Reliance Jio and the Bharti Airtel are getting ready to go head-to-head in the home broadband segment. As Reliance Jio is getting ready to launch its home fiber-to-the-home (FTTH) services later this year, customers can expect a barrage of offers coming from the two telcos as they engage in a broadband war to get the better half of the market.

After disrupting the cellular space with its low-cost plans, Mukesh-Ambani led Jio is expected to take the world of broadband services by storm, by offering an attractive combo of fast connectivity and unlimited video and voice calls through the Vo-IP. Initially the service is said to offer data speeds of 100 Mbps, with huge amounts of data, starting at Rs 1,000 to Rs 1,500 a month.

However, considering how the company entered the mobile market, many have speculated Jio to offer the service free of cost initially, to attract more customers. Currently, Jio’s broadband service is already available in a few cities and is expected to launch in other regions soon. The Economic Times, quoted a person familiar with Jio developments stating that the company could announce its 4G broadband at the Reliance Industries’ upcoming annual general meeting on July 5.

On the other hand, Bharti Airtel seems more focused on expanding its operations, while also building a better customer loyalty among its subscribers through attractive plans. The telco has set aside Rs 24,000 crore for 2019, where the company plans to expand its broadband reach to 100 key cities from the current total of 89. Airtel is aiming to acquire more than 10 million customers by 2021.

The Economic Times quoted an Airtel spokesperson saying, “We are closely watching the wired home broadband space and will combine innovation with aggressive investments and do whatever it takes to stay competitive on services and tariffs and grow our home customer base.”

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Besides that, Airtel is also planning on coming up with attractive offers, in order to hold on to its 2.5 million existing broadband customers. The company has slashed down the prices of its certain broadband plans by 15 to 20 percent. Some of these plans offers 300 Mbps speeds and come with a validity period of 6 months to 1 year. Airtel is also making things convenient for its customers. The company recently launched its Airtel Home platform, which offers a single bill for all the services subscribed by a single customer.

  • Published Date: June 28, 2018 9:33 AM IST