India’s leading telecom operators have been showering data for free on their customers since Reliance Jio began its commercial service in September 2016. The leading telecom operator Bharti Airtel has been at the forefront when it comes to offering additional data and countering Reliance Jio’s aggressive tariff plans. After introducing new plans and revising old plans with more data balance early this week, the telecom service provider has announced a special initiative for its existing customers.
As part of the initiative, Airtel customers currently using a 2G or 3G mobile device will be eligible for free data benefit of 30GB when they upgrade to a 4G smartphone. If you are a prepaid customer, Airtel is offering 1GB data per day for a period of 30 days above any pack they charge their number with. In the case of postpaid subscribers, Airtel is offering free 30GB data with rollover option in their first bill cycle, which will be over and above their plan benefits. The company says that this initiative will complement Airtel’s ‘Mera Pehla Smartphone’ program, where it gives free data benefits and cashback offer to those buying smartphones from select brands.
“While 4G smartphones are fast becoming the norm, for millions of customers with feature phones/3G devices the upgrade to a 4G smartphone is a big decision and a long-term investment. We believe this will help millions of our customers to fulfill their aspiration of owning a 4G smartphone by making the transition more rewarding,” said Vani Venkatesh, CMO, Bharti Airtel.
For “Mera Pehla Smartphone” program, Airtel has tied up with smartphone brands like Samsung, Intex, Karbonn, Lava, Celkon, Motorola, Lenovo, Nokia, Itel, Zen, Karbonn and Lephone. It says devices from these brands will come with cashback benefits and special bundled plans with unlimited calling and free data facility. Airtel says customers can check the eligibility and claim the free data benefits by either calling the toll free number 51111 or on My Airtel App. The 30GB free data benefit will be added to Airtel subscribers within 24 hours of them making the claim.
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This is the latest data offering from the leading telecom service provider as it tries to combat the popularity of Jio’s 4G service in the country. Since the launch of Jio 4G, Bharti Airtel has seen a decline in its revenues while Jio announced to have turned profitable in its recent quarterly earnings. While these two telecom brands engage in a tariff war, their customers can have a final laugh for getting most by spending the least.