Bharti Airtel will today announce a reduction in 4G tariffs, which it has deployed in four cities in India. The operator is expected to slash the tariffs by up to 31 percent in order to boost the uptake of the services. The company has confirmed to BGR India that the reduced tariffs will be announced today itself. This was first reported by ET.
The reduction in 4G data tariffs will bring it at par with 3G data tariffs, which will make the service more affordable and help Airtel set a base to compete against upcoming 4G services by other operators, especially Reliance Jio Infocom which is expected to roll out its 4G services nationwide by end this year.
Many operators including Airtel have recently slashed the 2G data prices by up to 90 percent for promoting the Internet usage and for mass uptake of the service. Airtel’s 4G tariffs will now start from Rs 450 for 2GB, Rs 650 for 3GB and Rs 750 for 4GB of data.
Airtel is the only operator to provide 4G services in four cities – Kolkata, Bangalore, Chandigarh and Pune. The company is expected to expand the 4G network to Delhi and Mumbai by later this year. Reliance Jio Infocom is also aggressively working on its yet to be released 4G services and has recently inked deals with RCom for optical fibre and tower infrastructure sharing. It is also expected to launch its services with affordable 4G-enabled smartphones, possibly with Samsung as its smartphone partner.