The Indian arm of global e-tailer Amazon tied up with Karnataka Biotechnology and Information Technology Services (KBITS) to allow local startups to sell their products on its online platform. “As part of the tie-up, Amazon India will work with KBITS to educate, train, and enable select startups to sell their products to Amazon customers across the country under its Launchpad program,” an official statement said.
The US-based e-commerce giant’s flagship program (Launchpad) makes it easy for Indian startups to launch, market, and distribute their products to millions of customers the world over through a dedicated store. The state government has set up a start-up cell as a one-stop shop to assist startups in the regulatory environment, networking with industry bodies and academic institutions.
The cell, operated by KBITS, provides the ‘Start-up Karnataka Booster Kit’, with a collection of software tools and services to enable start-ups to avail of marketing support and showcase their products to intended customers.
“The state is partnering with Amazon India to provide a platform for start-ups to enter the e-commerce space. With rich experience and understanding of consumers, its Launchpad can facilitate the local start-ups take advantage of the digital economy and e-commerce,” said Information Technology and Biotechnology Minister Priyank Kharge at ‘Elevate’ tech event.
KBITS will also share a database of product start-ups with the cell and the Launchpad team on the monthly and quarterly basis to help them leverage Amazon’s expertise, infrastructure, and marketing tools and deliver their products to its customers worldwide. ALSO READ: Karnataka grants Rs 3.18 crore to 12 startups in new funding round
“Our Launchpad is an opportunity for Indian startups to access a nationwide customer base. Through its program entrepreneurs, innovators and creators from across the state can leverage our marketplace to increase their business and get access to global markets,” said Amazon India Vice-President Manish Tiwary.