Amazon, the largest e-commerce company in the world, now wants to deliver packages directly to the trunk of your car. On Tuesday, Amazon announced Amazon Key In-Car, a new right-to-your-car-trunk delivery service to the public. The service allows Amazon’s delivery personnel to place packages in the trunk of a car and shut the door.
The Amazon Key In-Car service is basically an extension of the Amazon Key in-home delivery service launched in October last year. The free in-car service is available for Amazon Prime members to use starting today, notes CNET but it will be available only in 37 cities in the US. These cities already support Amazon Key and the feature only works with newer cars from brands like GM and Volvo.
“The in-home service is working great and from the very start we knew we wanted to take it beyond the home, as well,” Peter Larsen, Amazon’s vice president of delivery technology told CNET.
Here is how the service works: Once the order is placed, Amazon’s delivery workers can use a customized application on their phone to unlock the car. The delivery workers can then place the package in the trunk and shut the door. They can then use the same app again to lock the car.
The in-car delivery is widely seen as Amazon’s attempt to offer more ways to shop on its platform. The services like Amazon Key in-home and In-Car delivery have the potential to ensure that Amazon’s delivery people don’t walk back without delivering the package. Amazon also hopes that options like these will lead to people buying more from the e-commerce platform.
In addition to these delivery options, Amazon also places lockers in lobbies of convenience stores and apartment buildings and is also testing shipping via drones. Through Prime Now, Amazon also offers free two-hour deliveries from its Prime customers in the US. Amazon also recently acquired doorbell-camera startup Ring for $1 billion as it seeks for new ways to access home of its members and deliver package even when they are not at home.
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However, the Amazon Key In-Car delivery seems to be limited in terms of cities supported and compatibility with car manufacturers. To be a game changer, Amazon will soon have to enable support cars made by German automakers to enable a wider support. The new service just shows how Amazon is trying to stay ahead of the curve and offer new delivery options to its customers.