In an effort to make its hold stronger in the Indian market, Amazon Prime is reportedly looking at expanding the regional content on offer.
Since Amazon Prime’s launch in India about a year ago, the platform has gone big on original Hindi shows and a library of films in five local languages. In fact, India is Amazon’s fastest growing market for its Prime Video service.
Besides Hindi shows and movies, Amazon is reportedly also exploring the south Indian film and shows industry. “We want to figure out how do we do more in the South,” Amazon’s James Farrell told Reuters. “We haven’t announced any originals yet from the South but we are looking to do as much as can be done.”
Additionally, Amazon may also be looking at bringing sports content opportunities to India and globally. “It’s day one in sports for us and we’re getting involved in it,” Leslie said, adding the company had begun streaming US football games globally and was striking deals for sports such as tennis. Amazon does not stream sports in India currently.
India is a very important market for Amazon and it’s online retail has especially been booming in the country. Reuters reports, Amazon’s media and entertainment market is tipped to grow to more than $31 billion in two years, from $22.7 billion in 2017.