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Another senior executive bids adieu to Android co-founder Andy Rubin’s Essential startup

Brian Wallace quits Andy Rubin's Essential to join Will.i.am founded i.am+ company.

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Android Co-founder Andy Rubin’s startup has begun to see a fall out even before it could gain a significant market share. Brian Wallace, who held the position of Vice President of marketing at Essential has quit the company. Wallace exit comes after another senior executive also left the company. 

According to Business Insider report, Wallace has now joined i.am+, a “connected lifestyle” company founded by well-known musician Will.I.am. Wallace had been heading marketing at Essential since he joined Andy Rubin’s startup in December. Prior to this, he was leading marketing at an augmented reality startup called the Magic Leap. Wallace has also worked at Samsung and his brainchild “Next Big Thing” campaign fueled the South Korean company’ business in the US.

Andy Fouche, head of communications at Essential, left the startup recently as well, he confirmed in an email conversation to the publication. As per reports, Fouche still remains associated with Essential, but just as an advisor at the company. Both Fouche and Wallace have worked together in past and headed PR communications at Magic Leap. To fill in for Fouche, Kenzo Hing, Essential’s head of product marketing has been positioned to take over communications for the meantime ALSO READ: Essential Phone by the creator of Android checks the right boxes, but would India even care?

The departures of senior executives come across as a major blow for a company which is just months older in the smartphone world, trying to make an impact. Essential’s modular Android phone PH-1 was launched last month priced at around $700 (approximately Rs 45,000) to take on premium flagship smartphone from the likes of Apple, Samsung, and Google. The smartphone is said to release in the US and will go on sale via company’s official website shortly. Alongside, the company also announced working on ‘Home’, a voice-controlled hub for connected appliances pushing smart homes.