App downloads to hit 268 billion mark by 2017: Gartner

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It becomes quite odd when someone asks, “is there an app for that?” and you can’t find anything in your smartphone or tablet. But it’s going to end soon, especially if the recent study by Gartner is to be believed. According to the report, there will more than 268 billion app downloads, which goes in line with the current trend of having an app for almost everything.

Apps are turning out to be an easy way for brands to reach users either with their own app or mobile advertising. That’s why the projected revenue generation by apps of more than $77 billion by 2017 looks achievable.

It’s not just the smartphones or tablets that will see an increase in app downloads because according to the report, wearable devices will drive 50 percent of app interactions. Contrary to popular belief or more accurately hopes, the report suggests that wearable devices won’t get fully independent of primary devices like smartphones and will continue to require a companion app for interacting with users.

The report also indicates that by 2017 certain apps will get smart enough to work on their own in the background without any user intervention. This would come handy, especially for home management services, among other scenarios can work with data collected automatically than users having to input it manually. This is already visible to some extent with the direction of services we are witnessing from companies like Google, Amazon, Facebook and Apple.