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Apple announces management shakeup; Scott Forstall, John Browett to leave

Apple has announced a major shake up in its top management that will see it Senior Vice President for iOS, Scott Forstall and head of retail John Browett leaving the company. Forstall will leave Apple

Apple has announced a major shake up in its top management that will see it Senior Vice President for iOS, Scott Forstall and head of retail John Browett leaving the company. Forstall will leave Apple in 2013 and will work as an advisor to CEO Tim Cook till then. It seems that the maps fiasco for which Cook had to apologize to users and provide alternative solutions did it for Forstall, though that just our guess. Craig Federighi, who already heads OS X will take over iOS responsibility as well, which would indicate that the two platforms will come closer to each other than ever. Apple is still searching for a head of retail and Cook will look after it in the interim. Read on for more changes and the complete press release.

Johny Ive will take over responsibility of Human Interface in addition to his role as leading Apple’s Industrial Design team. We can expect lot of unique, simplistic interfaces in iOS in the next iteration or two. Eddy Cue, who looks after online software and services, will also take care of Maps and Siri. Bob Mansfield, the hardware chief at Apple, who had earlier retired from Apple but was coaxed to join back, will head a new group, Technologies, which will consolidate all wireless teams at Apple into a single unit. This will also include the semiconductor unit. Apple uncharacteristically mentions that the semiconductor team has “ambitious plans for the future,” which should certainly ring some alarm bells at Samsung, which has so far been providing Apple with most of its custom-made processors.

Here’s the press release that Apple released moments ago.

Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services

Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi Add Responsibilities to Their Roles

CUPERTINO, California—October 29, 2012—Apple® today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.

Eddy Cue will take on the additional responsibility of Siri® and Maps, placing all of our online services in one group. This organization has overseen major successes such as the iTunes Store®, the App Store℠, the iBookstore℠ and iCloud®. This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers.

Craig Federighi will lead both iOS and OS X®. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms.

Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.

Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.

  • Published Date: October 30, 2012 2:58 AM IST
  • Updated Date: October 30, 2012 3:08 AM IST