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Apple apologizes for iPhone slowdown, announces discounted battery replacement program for India

Apple has issued a public apology for iPhone slow down, announces battery replacement program and new software features.

  • Updated: December 29, 2017 11:17 AM IST
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Update: Apple has now confirmed to BGR India that battery replacements will cost Rs 2,000 plus taxes for iPhone 6 or later in India. We spoke to authorized Apple resellers in India who have quoted battery replacement charges for iPhone 6s at Rs 6,500.

Apple has issued a public apology for the misunderstanding around older iPhone being slowed down without informing customers. The apology comes in a letter to customers posted on its website after the company admitted to throttling performance of older iPhone to prevent battery life.

“We know that some of you feel Apple has let you down. We apologize,” the company said in its message.

Last week, Apple confirmed that it does slow down older iPhones in order to prevent devices from random shutdown. The confirmation came after Primate Labs’ John Poole demonstrated how Apple throttled CPU performance on older iPhone as their batteries continued to degrade over time.

In its letter, Apple says batteries are “consumable components” and will need to replaced in order to maintain optimum performance. In an effort to rectify the misunderstanding surrounding this slow iPhone saga, Apple is offering anyone with an iPhone 6 or later with a battery replacement for $29. The regular battery replacement costs $79 and the company is offering a discount of $50. The discounted battery replacement program starts in late January and will be available worldwide through December 2018.

Apple is also promising to issue an iOS software update with new features that will provide more information about the battery health of iPhone in early 2018. The old iPhone users have long believed that Apple is deliberately slowing their devices with software updates in order to force them to upgrade to a newer model. In its letter, Apple says it will never do anything to “intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.”

The new message comes after the company got hit with at least five class action lawsuits where iPhone users are blaming the company has betrayed their trust. The feature throttling iPhone performance with old battery was introduced with the release of iOS 10.2.1 a year ago but Apple failed to disclose it to customers by calling the update as just another security update with bug fixes.

Apple says the feature improved power management during peak workloads to avoid unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus and iPhone SE. The feature was consequently extended to iPhone 7 and iPhone 7 Plus with the release of iOS 11.2.

Apple maintains that it did not slow iPhone performance to drive consumer upgrades and its only intent was to extend battery life. However, the company seems to have hurt the trust of its loyal customers and it will take time for its regain that trust. The battery replacement program at discounted price will serve as a great start.

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  • Published Date: December 29, 2017 9:27 AM IST
  • Updated Date: December 29, 2017 11:17 AM IST