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Apple CEO Tim Cook offers apology for slowing down iPhones, says company 'did not have other motivation'

Cook said that Apple should have been clearer in its communication about slowing down iPhones.

  • Published: January 18, 2018 8:57 AM IST
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Apple CEO Tim Cook has again apologized for the company’s debated move of deliberately slowing down iPhones with old batteries. Late last year, it was discovered that Apple had slowed down the processors of aged iPhones in order to prevent them from unexpectedly shutting down. This not only invited consumer anger but class action lawsuits from customers.

“About a year ago, we released some code, that essentially what it does, is…all batteries age over time, and they become unhealthy at a point in time, and an unhealthy battery has a probability that it will create an unexpected restart,” Cook said in an interview with ABC News.

Following criticism, Apple had offered an apology, admitting it deliberately slowed down some old iPhone models. The company further announced a battery replacement program for less cost, and promised a software update to allow users to monitor their phone’s battery performance.

In the interview, Cook further explained, “When we did put it out, we did say what it was, but I don’t think a lot of people were paying attention. Maybe we should have been clearer as well, and so we deeply apologize for anybody that thinks we had some kind of other motivation,” BGR reports.

Apple had also issued an apology letter to customers where it said, “we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.” Although the apologies have arrived from both the company and its CEO, it remains to be seen how the lawsuits take shape after this and whether customers are convinced with the legit explanation. The company has had eight separate lawsuits in the US filed against it over the matter, and had also been facing additional legal action in Israel and France.

  • Published Date: January 18, 2018 8:57 AM IST