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Apple confirms redesigned Mac Pro won't arrive until 2019

Apple Mac Pro is set to go without an update for six straight years.

  • Published: April 6, 2018 9:46 AM IST
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Apple says the redesigned Mac Pro won’t be released until 2019. The company had confirmed last year that it is “completely rethinking” the Mac Pro, and is focused on offering workstation machine for professional users. Now, it has once again clarified that the redesigned Mac Pro won’t arrive until sometime next year. The official confirmation regarding the release date means that Mac Pro will go without an update for six straight years.

In an April interview last year, the company executives had confirmed that Apple is taking the needs of its professional customers seriously, and has started redesigning the Mac Pro. The confirmation hinted that the company will release the modular Mac Pro within a year, leading to speculation that it could make an appearance at company’s worldwide developers conference in June, where it usually announces new MacBooks or at the fall event where new iPhones are unveiled.

“We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year,” Tom Boger, Apple’s senior director of Mac hardware product marketing, told TechCrunch. Apple is not the company known for detailing its product launch timelines, but in the case of Mac Pro, the company has failed to get the messaging right. The reasoning behind this clarity is to ensure that Mac Pro release does not affect the sales of recently launched iMac Pro.

Apple seems to understand that customers and corporations are holding out on their purchase of iMac Pro due to the release of Mac Pro. With an official confirmation that Mac Pro won’t arrive until 2019, there is a significant chance that these customers will go ahead and buy the iMac Pro instead. “We know that there’s a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro,” Boger added.

The Mac Pro, released in 2013, is one of the most powerful desktop class machines from Apple yet. However, its trashcan style design meant it was not easier to replace the components, and even Apple was unable to release updated versions. As far as the redesigned Mac Pro is concerned, there is still a lot that is not known about the device.

In a round table last year, Apple said it is considering a modular design, meaning easier access to components like memory and graphics. “As we said a year ago working on modular was inherently a modular system and in looking at our customers and their workflows obviously that’s a real need for our customers and that’s the direction we’re going,” Boger told TechCrunch.

Apple also confirmed that it has created a new Pro Workflow Team that will work on engineering efforts put into design of the new pro machine. The company has also hired creatives to get direct feedback on design and development of new Mac Pro. The immediate effect of this new team can be seen in the new Final Cut Pro, which now supports Pro Res and is being tuned to work well on the new Mac Pro. The Pro Workflow Team’s core job is to interact with Apple’s pro consumers, and customers who use Apple hardware in creative and demanding jobs across graphic design, film editing, animation among other industries.

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Bloomberg had recently reported that Apple is contemplating a move to its own processors for future Mac devices. The report claimed that Mac Pro could be the first to use an Apple-designed ARM processor, and arrive sometime in 2019. The company is reportedly planning to get rid of Intel CPU altogether in 2020. So if you have been planning to get a new Mac Pro then you will have to wait just a bit longer.

  • Published Date: April 6, 2018 9:46 AM IST