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Apple could soon launch its own video service to rival Netflix and Amazon Prime Video

This comes after the signing of a multi-year content deal with talk show host Oprah Winfrey.

  • Published: June 18, 2018 11:39 AM IST
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Apple‘s plans to launch its own video-on-demand streaming service have been known for some time now, but the latest reports shed a bit of light on exactly what we might expect from the service. This comes soon after the news that Apple has signed a multi-year content deal with  popular American producer and talk show host Oprah Winfrey, and also has deals with Reese Witherspoon and Steven Spielberg.

Apple’s streaming video service could be positioned along the lines of Netflix and Amazon Prime Video, both of which are extremely popular globally. Similar to Apple Music, which is now among the most popular premium music streaming services around the world, Apple’s VOD service could be made available for free on Apple’s TV app, according to Recode. This would be similar to Amazon’s approach, where its content is given away at a very affordable price with the intention of strengthening its position.

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Other strategy possibilities outlined by Recode include a single all-inclusive subscription package that could have Apple Music, the new VOD service and maybe even Apple Care schemes for hardware support. In such a case, Apple’s VOD streaming service will simply serve as a value-addition to its existing services, boosting web-based services for users of its products.

Finally, Apple could also sell subscriptions for its service as a standalone product, similar to Netflix. While US-based Netflix is an expensive service (the subscription in India starts at Rs 500 per month), it also offers the most and arguably the best content. Apple would take some time to build its content library, and initial pricing could be significantly less than that of Netflix.

While it isn’t certain just when Apple will launch its streaming video service, it could be sooner rather than later. The service will likely launch first in the United States, and could later come to India as well.

  • Published Date: June 18, 2018 11:39 AM IST