Apple hatches aggressive sales strategy for iPhone 5S and iPhone 5C in India


The price of the iPhone 5S in India might be a bummer but Apple is working on an aggressive sales plan to boost its sales in India. After launching it in India on November 1 with limited stocks, Apple India plans to tap on its existing iPhone user base in the country to get unprecedented sales for the new iPhones.

BGR India has learnt that Apple will offer attractive buyback schemes for existing iPhone users if they upgraded to the iPhone 5C or iPhone 5S across its retail partners. The details of the buyback scheme haven’t been revealed yet, but going by what we have been told, these would be much more aggressive than what Apple did with the iPhone 4 earlier this year.

The premise of the scheme is that the price erosion on iPhones is much lower than those from other brands and even an old iPhone 4 would fetch more than any other competing phone that was launched at the same time. This would ensure that existing iPhone 4, iPhone 4S and iPhone 5 users get good value for their devices to upgrade to the iPhone 5C or iPhone 5S. Some retailers have already started offering a buyback on the iPhone 5C.

For non-iPhone users, Apple India is also mulling the idea of “try before you buy” where prospective buyers can try the iPhone 5C or iPhone 5S before they decide to buy it. While Apple is still working on the exact details, select stores will be given additional demo units that they can loan out to prospective buyers. Those buyers will have to pay a certain amount and they can use the phone for a predefined period before returning it to the store.

The payment details are not clear at the moment, but we believe that the stores would get the price of the iPhone 5C or iPhone 5S blocked on the buyer’s credit card during the trial period, which would then either be reversed at the end of the trial period if the consumer does not want to buy the phone or charged against the purchase of a new phone.

Everything said and done, it is clear that despite the higher pricing of the new iPhones, Apple India wants to ensure it has record sales in India.

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