Apple recently celebrated 10 years of App Store, the platform that serves as home to millions of apps. Since its launch, the App Store has created a new revenue model for developers, and a smarter way to distribute their software. App Store is already believed to bring nearly double the revenue of Google Play Store and now, a new research illustrates consumer spending on the platform.
Now, a new research from Creative Strategies sheds more light on the consumer behavior, and most importantly, how iOS users spend their money on the platform. The research highlights that 20 percent of iOS users browse the App Store daily while 32 percent users have been found to browse it weekly. In comparison, only nine percent of Android users browse the Play Store daily, and only 21 percent of the users visit the Play Store once during the week.
While App Store has more visitors, its search function is not really liked by iOS users. The research based on a sample of 800 smartphone users in the United States shows that 35 percent of iOS users relied on search only on occasion, and most people rely on general internet search platforms like Google to discover an app.
“Search as a primary tool to find the right apps does not seem to be very popular. Only 16% of iOS panelists and 18% of Android panelists resort to it as their primary method. When getting into how effective search within the stores actually is, one gets the feeling that there is plenty of opportunity for improvement,” Carolina Milanesi wrote in the research.
One of the interesting observations is that 38 percent of iOS users say they rely on features on features provided by the application than reviews while deciding to purchase the application. In the world of Android, 44 percent of users rely on reviews for their decision-making process. The stark contrast between Google Play Store and Apple App Store is evident in the spending habits of users.
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Smartphone users on both the platforms are not averse to in-app purchases, and they believe in not being tricked into an in-app purchase or subscription. On iOS, 54 percent of users say that they prefer one-time payment over subscription model while 47 percent of Android users prefer one-time purchase. When it comes to purchase, 46 percent of iOS users say they will pay for in-app purchase if it removes ads while 38 percent of Android users would do the same.
On iOS, 45 percent of users surveyed claimed to have five or more paid apps or subscriptions. On Android, that number stands at just 19 percent. This number shows how iOS users tend to spend money of paid apps when compared to Android users. During the second quarter results, Apple said revenues from services business, which includes App Store revenue stood at $9 billion.