Apple has silently announced the iPhone 8 and iPhone 8 Plus in red color, also called as the (PRODUCT) RED edition. As with the iPhone 7 models announced last year, the new color variant of iPhone 8 and iPhone 8 Plus are just a paint job but one that fights for a better cause. With the (PRODUCT) RED iPhone 8 and iPhone 8 Plus, an unspecified portion of the proceeds from sales of the phones will go directly to the charity.
The most classy thing about the new iPhone 8 and iPhone 8 Plus color variants is that Apple made the front black, unlike the white front panel seen on iPhone 7 and iPhone 7 Plus. The black-bezeled front goes in well with the red aesthetics of the new iPhone 8. The new red color iPhone 8 and iPhone 8 Plus join the already existing color choice of space grey, silver and gold color options.
As the name implies, these (PRODUCT) RED iPhone 8 and iPhone 8 Plus will be available only in limited quantities. Last year, Apple had discontinued the (PRODUCT) RED iPhone 7 and iPhone 7 Plus as soon as it revealed the iPhone 8, iPhone 8 Plus and iPhone X in September. It is possible that these red color iPhone 8 and iPhone 8 Plus will be available for purchase for only a small period of time.
Apple is taking preorders for the new red color iPhone 8 and iPhone 8 Plus starting tomorrow, April 10 and will start shipping them to consumers on Friday, April 13. There is no change in pricing with the red iPhone 8 starting at $699 for 64GB storage and iPhone 8 Plus starting at $799. In India, iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB storage at a starting price of Rs 67,940. As always, India is not part of the first wave and will get the devices only in May.
In a released statement, Apple says it has donated more than $160 million to the Global Fund, which supports with grants for testing counseling, treatment and prevention programs that focus on eliminating transmission of the virus from mothers to their babies. In addition to (PRODUCT) RED iPhone 8 models, Apple is also announcing a new (PRODUCT) RED iPhone X Leather Folio case that will be available starting tomorrow.
The Folio case for iPhone X is priced at Rs 7,900 in India and will be available through Apple Authorised Resellers. “This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.
Watch: Apple iPhone X Review
The iPhone 8 and iPhone 8 Plus are the iterative updates to last year’s iPhone 7 and iPhone 7 Plus. They feature the same design that was first introduced with iPhone 6 in 2014. The smartphone now features glass back and support for wireless charging along with faster A11 Bionic processor. The iPhone 8 and iPhone 8 Plus feature 4.7-inch and 5.5-inch Retina HD displays respectively and support for new augmented reality experience. The iPhone 8 gets an updated 12-megapixel iSight camera at the back while iPhone 8 Plus gets dual 12-megapixel camera with support for 2x optical zoom and portrait lighting features. If you think iPhone X is expensive then this is the iPhone to buy right now.