Apple launches football section on the App Store ahead of FIFA World Cup 2014


Just in time for the opening ceremony of the 2014 FIFA World Cup, Apple has curated a set of apps, books and more focusing on the beautiful game and on Brazil itself.

Called Football Fever in every country in the world other than the US, where it’s been called Football Fever instead, the section should not only simplify app discovery but help iPhone- and iPad-owning football fans download titles with confidence as they’re all from official partners, blue-chip developers or FIFA itself. In all there are 20 apps and 14 football-themed games, but the new section also includes the best of football music, the best-selling football books, plus football films and documentaries.

So, everything from the sublime “Zidane: A 21st Century Portrait” to the ridiculous “Goal III: Taking on the World” — seen by many as one of the worst films ever made, regardless of subject matter.  The dedicated selection of Brazil apps is slightly disappointing — just 24 on offer — but they include travel guides to each of the cities where matches are being played as well as apps for hailing cabs, finding food and for navigation if you’re renting a car.

The 2014 FIFA World Cup officially kicks off on June 12 when host nation Brazil takes on Croatia.

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