In an unsurprising revelation, Apple has retained its top spot worldwide in across IT and component market segments. Based on Gartner’s latest report titled- Gartner Global Top 100: IT – the iPhone maker holds the maximum share with $218.1 billion IT revenue in 2016. Although Apple secures the leading position, it is worth noting that its IT revenue has, in fact, decreased as compared to the previous year which stood at $235 billion.
Following Apple is Samsung which recorded IT revenue of $139.1 billion and retains its second spot. Interestingly, the company which was able to penetrate the top five IT vendors’ list is Google which not only recorded a significant boost in its revenue from $74.9 billion in 2015 to $90.1 billion in 2016 but also jumped up two spots to reach the number three position, beating Microsoft and IBM which stand at number four and five respectively.
It is worth mentioning that it is the first time that the research firm has taken into account the revenue of these companies across IT to calculate their standing on the world chart. “The needs of IT buyers are shifting. CEOs are focused on growth and are more focused on realizing business outcomes from their IT spend,” said John-David Lovelock, vice president and analyst at Gartner. ALSO READ: Global IT spending to reach $3.5 trillion in 2017: Gartner
Gartner further explains that the successful positioning of the top three IT vendors – Apple, Samsung Group, and Google – can be attributed to their solid alignment with the Nexus of Forces – which is defined as the convergence of mobile, social, cloud and information that is crucial to the growth of digital business.
Lovelock further notes the impact of these technology companies in the B2B world of selling technology. “For example, Amazon Web Services’ cloud is disrupting enterprise hardware and software businesses dramatically. Apple’s iOS devices are dominant within enterprise mobility, and Google’s presence beyond search into browsers, cloud office and more is growing.”
The firm further goes on to predict that by 2021, 20 percent of all activities a customer engages in will involve at least one of the top seven digital giants namely- Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent. This is due to the rise in the enterprises’ digitalization of their products and services. RELATED: Apple hires executives behind Breaking Bad, Better Call Saul for original series