Apply may stop making its current flagship smartphone, the Apple iPhone X, and the cheaper iPhone SE this year. The reason for this is because its upcoming unannounced models are gaining attention from the public. According to a report by 9to5Mac, BlueFin Research noted in its latest investor note that the company will continue both the models to shift its focus on tie upcoming iPhone 9, iPhone 11, and the iPhone 11 Plus devices. Analysts expect that there will be “a high amount of ‘pent-up demand’ for” the upcoming iPhone models likely because of “lack of upgrade activity” in “past few years.”
The report noted that this means that a lot of people are waiting to upgrade to the new upcoming iPhone devices. It also went on to add that Apple is likely to make about 91 million new iPhone devices in the last two quarters of 2018. This is not all as the company could increase its production capacity to make 92 million smartphones in the first two quarters of the new year concluding that this spike will be “far larger than normal cycles.”
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To break the increase in production further, the company is likely to make 28 million new models of the iPhone in Q3 2018, 63 million in Q4 2018, 46 million on Q1 2019, and 46 million on Q2 2019. The spike in the last quarter is probably to target the holiday season and the Black Friday sales.
The investor note pointed out that current iPhone X users who think that the display is too small will be happy with the iPhone 11 Plus while the iPhone 9 will be aimed at customers who are more price conscious. Apple will continue with the iPhone 8 to target the “lower-end of the market.” Apple has not issued any statement about the report so it is possible that things may change before the official launch.