Apple is slowly taking the Indian market seriously as it realizes just how big a market this country is. It is not surprising then that Apple has been selling its devices at attractive EMIs and also launching devices like Apple TV in India. Now according to a report on ET, the Cupertino-based company plans to scale up its presence in the country by tripling the number of its exclusive stores to around 200 by 2015.
According to the report, these plans were discussed when Hugeues Asseman, Apple’s vice-president (sales) for Europe, Middle-East, India, and Africa visited Mumbai last month. Currently Apple sells its products through exclusive stores called Apple Premium Resellers that are owned and managed by 17 franchisees. These franchises have been asked to ramp up their operations across the country and increase the number of stores from the present 65 stores in the country. Apple also plans to expand its presence in multi-brand stores like Croma and the Mobile Store.
But even with these stores in India, what is evidently missing are the iconic Apple Stores and this might be mostly because of our government’s policies. Apple has nevertheless asked its franchises to redesign their stores to look more like the Apple Stores seen in the US. The cost of refitting and redesigning each store is expected to be more than Rs 1 crore, which the company is reportedly planning to reimburse the franchisee owners over a year.
It is good to see Apple so seriously reworking its marketing strategy for India and we are hoping that the day isn’t too far when the Cupertino-based company will launch a device in our country on the same day as the US or Europe.