Amazon Prime Video is finally available for Apple TV users via tvOS app store. The app was first announced nearly six months ago at WWDC but neither Apple nor Amazon shared a specific timeline on its availability. The app is now rolling out and the release notes confirm it will also work on the third-generation Apple TV.
Amazon’s Prime Video app was one of the most prominent service missing from Apple TV platform. Apple was originally targeting a summer launch for the application and some reports indicated that it will start rolling out on October 26. At last, the application is rolling out to Apple TV customers around the world starting today.
Since the app is being rolled out, it is not immediately discoverable on the Apple TV search. The easiest way to get the app is searching Amazon in the tvOS App Store and then finding Prime Video under ‘More By This Developer’ section.
“Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we’re excited to bring all of that great content to customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
Alongside the release for Apple TV, Amazon Prime Video app now also supports iPhone X’s native display resolution.
Amazon’s Prime Video application is a video streaming platform that rivals Netflix and gives users access to a growing library of movies, TV Shows and original production. Amazon has been ramping up its efforts to add more original content to match the quality available on Netflix.
The Prime Video app is integrated into the Apple TV app and users can discover their favourite shows by using the Siri Remote or universal search and even on their iPhone and iPad. With the arrival of Prime Video, Apple says Siri can now search 1.3 million TV episodes and movies on Apple TV.
Apple is also bringing live sports to tvOS with supports for major apps like ESPN and the NBA. The feature is available in the US and Apple TV users will be able to enjoy Thursday Night Football.