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Apple Watch maintains top position for smartwatches in Q2 2018, with steadily increasing competition in the market

On the flipside, Apple market share has taken a dip since last quarter

  • Published: July 27, 2018 12:59 PM IST
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According to a new report, Apple Watch has still managed to be the number one smart wearable in the market, with about 3.5 million units shipped in the second quarter of 2018. That is 30 percent more compared to the previous quarter. Based on the numbers, that also accounts for close to about 35 percent of the 10 million units of smartwatches that have been shipped, which also includes Fitbit, Garmin and other players in the market.

The key to Apple’s success is the LTE version of the Apple Watch Series 3, which the report claims to be the best-selling smartwatch of Q2 2018. The smartwatch alone accounted for about 60 percent of the 2,50,000 shipments made to the Asian market. The report also highlights Apple’s decision to expand internationally by partnering with a number of operators in countries such as Australia, Japan, Singapore, Thailand, South Korea and India. Apple has partnered with Airtel and Reliance Jio in India, which also helps the service providers to gain high-end customers.

However, it’s not all good news for Apple. While the number of shipments have increased over last year, the report published from Canalys suggests that Apple’s market share has move in the opposite direction. Thanks to the growing competition from Fitbit and Garmin, Apple’s market share has dropped to 34 percent from 43 percent in the last quarter.

The report relates the success of the other two companies to their strategy of providing unique products with advanced heart-rate metrics, smart coaching, and mapping features. Customers also have a wider range of products to choose from compared to last year. Moving forward, Canalys Research Analyst Vincent Thielke, expects Apple to face even more competition as, both Google and Samsung are suggested to launch their Pixel Watch and Gear S4 smartwatches respectively.

Watch: Samsung Gear Sport and Fit Pro – Hands On

On the flipside, Apple is also expected to launch its Apple Watch Series 4 in October alongside its new iPhones. Rumors have suggested the smartwatch to feature a bigger screen with enhanced health monitoring features, and a longer battery life. It will also be running on the new watchOS 5.

  • Published Date: July 27, 2018 12:59 PM IST