In November this year, a vulnerability was discovered within macOS that allowed anyone to access a MacBook or iMac running macOS High Sierra 10.3.1. Back then, the company did express regret and apologized to its users in a statement issued to news agency Reuters.
Similarly, after announcing the Apple HomePod at WWDC 2017 in June, the anticipated launch date was prior to the holiday season just before the end of the year. But late last month, the company announced that it was pushing the launch of the speaker system to early next year. If this wasn’t enough, iOS 11 which was released around the same time as the latest iPhones – the iPhone 8, iPhone 8 Plus and the iPhone X hit the market – was found to be buggy.
In the midst of consumer and industry concerns, Senior Vice President of Worldwide Marketing, Phil Schiller spoke at length with Telegraph UK, and addressed quite a few of these concerns. When asked about the delay in shipping the Apple HomePod, and impact in the run up to the year end shopping spree, he acknowledged that the product itself wasn’t ready.
He also stressed that it was unique of Apple to delay shipping in situations such as these. He responded that others in the industry don’t quite follow such as a model. He said, “Not everyone in our industry follows that model. We’re at the very, very beginning of this market of intelligent music speakers that we want in our home. Some companies like to put things out even if they don’t think it will succeed at the start, we care a lot about the quality of the things we want to put out there and so if it’s not ready its not ready yet.”
Since the news of the delay in shipping the HomePod and the macOS vulnerability came out in the same week, he simply stated that “We just had a bad week. A couple of things happened, that’s all. The team is going to audit the systems and look carefully at the process and do some soul-searching, and do everything that they can to keep this from happening again.”
The interview goes on to discuss that the App Store marks its tenth anniversary next year. Although its influence on consumer psyche and curiosity may not be as far-fetched as the iPhone, the App Store has managed to impact the industry in a huge way. Consumers spent approximately $28 billion last year.
In addition, the App Store has not only changed the way we consume music and apps, but we’ve also seen services such as WhatsApp and Uber grow on to change industries. A candid conversation, the interview gives a glimpse into the thought of Apple’s leadership as it finds itself as a huge company, on the verge of touching trillion dollars in business.