Ahead of the upcoming Assembly Elections, Facebook is rolling out National Voters’ Day pledge, which is a part of The Election Commission of India’s (ECI) initiative. As part of the effort, on January 25, all Facebook users above 18 years of age will receive a reminder on their Facebook News Feed to take a National Voters’ Day pledge.
To be a part of the initiative, you can click on the “Take the Pledge” button on the prompt, which will direct you to the ECI’s Facebook post that will have the National Voters’ Day pledge. As you can probably tell, the feature is designed to support the ECI’s ongoing initiatives to encourage the participation of young voters in the electoral process.
OP Rawat, Chief Election Commissioner, Election Commission of India said, “On the 8th National Voters’ Day, the Election Commission of India is happy to join hands with Facebook for one of the largest Voters’ pledges. Through the ‘pledge’ let us renew our resolve to uphold the rich democratic traditions of our country and our commitment to the cause of free, fair, peaceful and participative elections.”
This is not the first time that Facebook is participating in this initiative. During the State elections of 2016 and 2017 as well, Facebook had rolled out a voter registration reminder in India. Facebook also partnered ECI to register first-time voters. As part of this, all users who turn 18 received a News Feed reminder wishing them a happy birthday, and reminding them to register to vote on the ECI’s website.
Over the last six months, Facebook has also been running a campaign called #JetSetVote, which also aims to create a large, growing community of first-time voters across India’s campuses who are aware and informed about their voting rights and responsibilities.