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Asus Zenfone Max Pro M1 launch live updates: First sale set for May 3 at a starting price of Rs 10,999

The new Asus Zenfone Max Pro M1 is expected to challenge the Xiaomi Redmi Note 5 Pro in the mid-range segment.

  • Updated: April 23, 2018 12:16 PM IST
asus zenfonemax pro launch main

Taiwanese smartphone maker Asus is set to launch its mid-range flagship, the Zenfone Max Pro today. The smartphone will be the first device to culminate from a new strategic partnership with Indian e-commerce company Flipkart. The smartphone is widely seen as Asus’ challenger to the critically acclaimed Xiaomi Redmi Note 5 Pro.

Both Asus and Flipkart have already confirmed that the smartphone will be powered by Qualcomm Snapdragon 636 SoC. This is the same chipset also powering the Redmi Note 5 Pro and the Zenfone 5 announced at Mobile World Congress 2018 in February. Ahead of the launch, the smartphone has already leaked in the form of press render and its specifications have been detailed as well. The Zenfone Max Pro M1 is expected to run near stock version of Android but might not come with Android One branding. The ZenFone Max Pro is an attempt by Asus to stay relevant in the Indian smartphone market, which is now dominated by Chinese brands.

The most important question will be whether Asus can price it competitively against the Redmi Note 5 Pro, and can Flipkart offer incentives to those buying this smartphone over a Xiaomi product. The event is expected to start at 12.30PM and one of the key things to watch is whether Asus reveals long term plan for this partnership.

Karthekayan Iyer April 23, 20181:42 pm

Karthekayan Iyer April 23, 20181:40 pm

That’s all from us at BGR India. Stay tuned for more updates including our first look at the smartphone. Do let us know in comments what you think about the ZenFone Max Pro M1.

Karthekayan Iyer April 23, 20181:38 pm

Asus ZenFone Max Pro M1 will go on first sale on May 3, 2018.

Karthekayan Iyer April 23, 20181:37 pm

Asus has almost nailed the pricing this time around.

Karthekayan Iyer April 23, 20181:36 pm

The ZenFone Max Pro M1 will also come with 6GB RAM and updated rear camera very soon at Rs 14,999

Karthekayan Iyer April 23, 20181:36 pm

The ZenFone Max Pro M1 is priced at Rs 10,999 for 3GB RAM variant and Rs 12,999 for the 4GB RAM variant.

Karthekayan Iyer April 23, 20181:33 pm

It is also offering additional Rs 1,000 extra over regular exchange price

Karthekayan Iyer April 23, 20181:33 pm

The ZenFone Max Pro will come with no-cost EMI on credit cards and BAJAJ Finserv cards

Karthekayan Iyer April 23, 20181:32 pm

Dinesh Sharma is back on stage. Fingers crossed for price

Karthekayan Iyer April 23, 20181:31 pm

The Complete Care protection will be offered at an introductory price of Rs 49

Karthekayan Iyer April 23, 20181:30 pm

Guaranteed resolution within 10 days or else replacement device will be offered – Flipkart

Karthekayan Iyer April 23, 20181:29 pm

It will cover broken screen, liquid damage, hardware and software issues. Doorstep pick up and drop.

Karthekayan Iyer April 23, 20181:27 pm

Flipkart says “Goodbye Limited Warranty”. The ZenFone Max Pro customers will get complete mobile protection

Karthekayan Iyer April 23, 20181:25 pm

There is a lot of cynicism in customer service world – Flipkart

Karthekayan Iyer April 23, 20181:23 pm

Karthekayan Iyer April 23, 20181:23 pm

It wants 40 percent overall market share by 2020

Karthekayan Iyer April 23, 20181:22 pm

Flipkart is talking about 40 Mobiles by 20 vision

Karthekayan Iyer April 23, 20181:19 pm

Asus and Flipkart will do more path breaking work in the next few years. The Indian e-commerce company is detailing its plan in the consumer segment.

Karthekayan Iyer April 23, 20181:16 pm

Karthekayan Iyer April 23, 20181:15 pm

It also comes with Vodafone offers and prepaid customers will get 10GB additional data for 1 year. Data has never been this cheap or free

Karthekayan Iyer April 23, 20181:14 pm

The ZenFone Max Pro comes with 3GB RAM, 32GB storage and 4GB RAM, 64GB storage options

Karthekayan Iyer April 23, 20181:14 pm

Time to talk biometrics. It will support both fingerprint sensor and face recognition

Karthekayan Iyer April 23, 20181:13 pm

Karthekayan Iyer April 23, 20181:13 pm

Asus ZenFone Max Pro supports dual-SIM and has a dedicated SD card slot. Goodbye to hybrid SIM slot.

Karthekayan Iyer April 23, 20181:12 pm

Our CEO has led an engineering effort and the device will amplify the audio using Max box accessory – Dinesh

Karthekayan Iyer April 23, 20181:10 pm

Karthekayan Iyer April 23, 20181:09 pm

Dinesh says audio is super critical and we watch our videos via mobile since data is universally available.

Karthekayan Iyer April 23, 20181:09 pm

There is a lot of comparison happening with Redmi Note 5 and Redmi Note 5 Pro.

Karthekayan Iyer April 23, 20181:09 pm

Dinesh assures that ZenFone Max Pro will get latest update from Google, which is really good news.

Karthekayan Iyer April 23, 20181:08 pm

Is that the end of custom ROM made by Android OEMs? Thinks!!!

Karthekayan Iyer April 23, 20181:08 pm

The ZenFone Max Pro comes with pure stock Android.

Karthekayan Iyer April 23, 20181:07 pm

ZenFone Max Pro is marginally faster than Redmi Note 5 Pro, says Dinesh Sharma.

Karthekayan Iyer April 23, 20181:06 pm

It has an octa-core configuration and there is Kyro 260 cluster design with CPU speed of 1.8GHz and 1.54x performance boost over Snapdragon 625

Karthekayan Iyer April 23, 20181:05 pm

The interesting part about the Snapdragon 636 is the Kryo custom-CPU which was previously seen only on Snapdragon 800 series

Karthekayan Iyer April 23, 20181:04 pm

Karthekayan Iyer April 23, 20181:04 pm

The Snapdragon 636 is a series of processor based on 14nm architecture and comes with Adreno 509 GPU

Karthekayan Iyer April 23, 20181:03 pm

Larry is talking about Qualcomm’s role in development of ZenFone Max Pro

Karthekayan Iyer April 23, 20181:02 pm

India is the nation defined by numbers, says Larry Paulson

Karthekayan Iyer April 23, 20181:01 pm

Let’s say a few words about India. India can be described in many ways and quantitative analysis is big – Larry

Karthekayan Iyer April 23, 20181:00 pm

He thanks Jerry Shen and entire Asus team for the partnership

Karthekayan Iyer April 23, 20181:00 pm

Larry Paulson, Qualcomm India President is on stage

Karthekayan Iyer April 23, 201812:59 pm

Dinesh says we have excellent partnership with Qualcomm and ZenFone Max Pro comes with Snapdragon 636

Karthekayan Iyer April 23, 201812:59 pm

Dual rear camera enables bokeh and low-light photography, says Dinesh

Karthekayan Iyer April 23, 201812:58 pm

Dinesh is back

Karthekayan Iyer April 23, 201812:58 pm

I have not done any edits to them and you can study the pictures, says Andrew and shares link to his pictures.

Karthekayan Iyer April 23, 201812:57 pm

The ZenFone Max Pro also supports bokeh mode to blur the background and works in low-light as well.

Karthekayan Iyer April 23, 201812:56 pm

The ZenFone Max Pro also comes with night mode.

Karthekayan Iyer April 23, 201812:55 pm

Sidenote: These pictures are failing miserably to make me believe the camera is that good.

Karthekayan Iyer April 23, 201812:54 pm

The next picture of Humayun’s Tomb in Delhi and Andrew is showcasing the ability of ZenFone Max Pro to capture dynamic range

Karthekayan Iyer April 23, 201812:53 pm

Andrew wants us to believe that colors are vibrant and accurate in any lighting conditions

Karthekayan Iyer April 23, 201812:51 pm

Andrew is showing some street pictures shot with ZenFone Max Pro

Karthekayan Iyer April 23, 201812:50 pm

Dinesh is inviting Andrew to talk about the camera. He is the global product lead for Asus

Karthekayan Iyer April 23, 201812:49 pm

Karthekayan Iyer April 23, 201812:49 pm

The ZenFone Max Pro features a 13-megapixel camera with secondary 5-megapixel depth camera. Dinesh the camera is flush with the body and features an 8-megapixel selfie camera with soft light flash.

Karthekayan Iyer April 23, 201812:48 pm

The ZenFone Max Pro uses metal body and weighs 180 grams despite its big battery. Dinesh says the product looks extremely premium.

Karthekayan Iyer April 23, 201812:47 pm

He says the battery can charges 30 minutes faster than Redmi Note 5 Pro. The real challenger has been mentioned

Karthekayan Iyer April 23, 201812:47 pm

Battery is one of the most super critical aspect of power user. The Max Pro has a 5,000mAh battery with 25.3 hours of video playback, says Dinesh Sharma.

Karthekayan Iyer April 23, 201812:45 pm

It is powered by Snapdragon 636 SoC, which we know from Flipkart’s event from last week

Karthekayan Iyer April 23, 201812:45 pm

It comes with 5.99-inch Full HD+ display with 18:9 aspect ratio. It has a 1500:1 contrast ratio and supports 85% NTSC color gamut.

Karthekayan Iyer April 23, 201812:44 pm

Dinesh says it is the truly the unbeatable performer. Big statements that need to be tested. Stay with BGR India.

Karthekayan Iyer April 23, 201812:44 pm

Shen invites Dinesh, Director of India mobile business to detail the ZenFone Max Pro

Karthekayan Iyer April 23, 201812:43 pm

Our new ZenFone Max Pro offers unique experiences that comes with unbeatable performance, long-lasting battery and highest audio quality – Shen

Karthekayan Iyer April 23, 201812:42 pm

Shen has officially announced the ZenFone Max Pro and says Dhanyawad. This man knows his Hindi.

Karthekayan Iyer April 23, 201812:41 pm

Today we are honored to come here with a big surprise for global launch. First here in India.

Karthekayan Iyer April 23, 201812:41 pm

Shen says Asus wants to create an ultimate experience in smartphone industry

Karthekayan Iyer April 23, 201812:40 pm

Beautiful design, exciting photography are the key of Asus smartphones

Karthekayan Iyer April 23, 201812:40 pm

We aspire to deliver the incredible – Shen

Karthekayan Iyer April 23, 201812:39 pm

Namaste. Welcome to our exciting event – Shen

Karthekayan Iyer April 23, 201812:39 pm

Yu is off the stage. Jerry Shen, CEO of Asus is on the stage now.

Karthekayan Iyer April 23, 201812:38 pm

Karthekayan Iyer April 23, 201812:37 pm

Yu says Asus designs all its products with the idea of lowest power consumption and has set up 200+ service centers in India

Karthekayan Iyer April 23, 201812:36 pm

If you like gaming then you will definitely associate Asus with ROG!!!

Karthekayan Iyer April 23, 201812:36 pm

Interbrand as chosen Asus as the most valuable brand in Taiwan for five consecutive years

Karthekayan Iyer April 23, 201812:36 pm

Yu is talking a bit about Asus. The company in search of incredible

Karthekayan Iyer April 23, 201812:35 pm

Leon Yu, Managing Director, Asus India, will start the proceedings and he said “Namaste”. Very important touch there.

Karthekayan Iyer April 23, 201812:34 pm

I would say it takes a lot. A lot.

Karthekayan Iyer April 23, 201812:34 pm

Asus is starting the game with an important question: “What does it take to be on top of the game?”

Karthekayan Iyer April 23, 201812:30 pm

It is almost time. Asus wants us to buckle up. The launch will kick start any moment now.

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  • Published Date: April 23, 2018 12:07 PM IST
  • Updated Date: April 23, 2018 12:16 PM IST