Beats to remain a separate entity; Jimmy Iovine and Dr. Dre will work under Eddy Cue


Earlier today, Apple announced that it had acquired Beats Music and Beats Electronics for around $3 billion. While initially the details were a bit fuzzy about how the brands would function, The New York Times now reports that the Beats brand will remain a separate company.

According to the publication, Beats Audio will continue to function independently and Apple will offer Beats Music alongside its own iTunes. The same goes with Beats’ premium set of headphones. The deal won’t affect Beats Music apps available on Android and Windows Phone either. In an interview with the Financial Times, Apple’s CEO Tim Cook revealed that “the Beats Music app for Android and Windows Phone will remain available.”

As far as personnel are concerned, Jimmy Iovine and Dr. Dre, who founded the Beats brand in 2006, will join the Cupertino-based company. At the ongoing Re/code Code Con, Iovine revealed that he and Dr. Dre will report to Apple’s Eddy Cue on the music side of things, and Phil Schiller, the senior vice president of worldwide marketing at Apple, on the product side of things. When pressed further about his exact role he said, “I work at Apple now. I can’t talk about anything.”

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