Airtel is not done competing with Reliance Jio’s aggressive tariff plans. The leading telecom service provider has updated its Rs 98 tariff plan with more data to stay competitive against Reliance Jio.
With recharge of Rs 98, Airtel prepaid subscribers will get as much as 5GB of 3G/4G data for a period of 28 days. The tariff plan is available only in Andhra Pradesh and Telangana circles for now, but does not come bundled with calls or free SMS benefits. The Rs 98 tariff plan aimed at those who want a lot of data for a period of one month.
With its Rs 98 data plan, Bharti Airtel is offering a gigabyte of data at an effective price of Rs 20, which might seem expensive against other plans which offer 28GB data at Rs 149. In comparison, the Rs 98 tariff plan offers only 3GB data in Kerala and 1GB in most other parts of the country. So, it seems Airtel has increased the data cap for AP and Telangana circle by looking at the usage in these regions.
Airtel has been the most aggressive of all incumbent carriers and has been consistently battling Jio’s tariff plan with similar bundled data. At Rs 98, Reliance Jio offers 2GB of bundled data for 28 days, which will make Airtel’s offer look generous against the competition from data standpoint. However, Jio also offers unlimited calls, 100 SMS per day and access to Jio apps as part of the tariff plan.
Earlier in the day, incumbent carriers slammed telecom regulator for favoring Reliance Jio with its regulations. The Cellular Operators Association of India (COAI), the body comprising of leading telecom operators, asked immediate intervention from the government saying that it will be difficult to survive or innovate with the new rules imposed by TRAI.
Reliance Jio, which is also a part of COAI, dismissed the statement and said that they are unsubstantiated. The tariff war fueled by Jio’s revised plans has led to significant competition and the decrease in interconnection charges has affected the revenue of incumbent telecom service providers.