Bharti Airtel, the leading telecom service provider, has launched a new tariff plan to compete with Reliance Jio, BSNL and Vodafone. With new recharge pack worth Rs 558, Airtel is offering its prepaid subscribers up to 3GB of data per day for a period of 82 days. With the new tariff plan, Airtel is offering a total of 246GB of data, which translates to Rs 2.26 per GB.
In addition to 3GB data per day, Airtel prepaid subscribers also get unlimited local and STD voice calls and 100 SMS with the Rs 558 recharge plan. The plan does not come with any fair usage policy on its voice calling benefits. The new tariff plan is the latest attempt by the incumbent player to rival Jio and Vodafone. During the past year, the tariff war between incumbents and Reliance Jio has intensified further leading to introduction of new plans with more data benefits than ever before.
Airtel’s Rs 558 plan particularly rival two new recharge packs worth Rs 511 and Rs 569 from Vodafone. It is also in direct contention with similar offering from Reliance Jio but both the telcos offer different validity period. The new prepaid recharge pack from Airtel comes on the heels of revised tariff pack worth Rs 349, which offers 3GB data per day for a period of 28 days, up from 2GB data per day previously offered under this plan.
In comparison, Vodafone offers unlimited local and STD voice calls including roaming, 100 SMS per day and 2GB of 3G/4G data per day with Rs 511 recharge plan. The pack has a validity of 84 days and essentially offers 168GB data. With recharge of Rs 558, Vodafone prepaid users get 3GB of 3G/4G data per day, translating to 252GB of data over a period of 84 days.
Reliance Jio, on the other hand, offers 2GB of daily data for a period of 91 days with Rs 498 tariff plan. It also offers 4GB of daily data for a period of 28 days with its Rs 509 plan. Bharti Airtel, with its wider network coverage and familiarity in the industry, does have an edge. However, it is struggling to challenge Reliance Jio, which has the lowest cost for per GB of data when compared to its established rivals.
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In the past few months, Idea Cellular has outclassed its rivals to add more subscribers. With its operations merging with Vodafone India, the combined entity will not only be bigger than Airtel but also more formidable to challenge the leading telecom player.