BlackBerry 9720 launched in India for Rs 15,990

blackberry-9720-launched-india

Back in August, BlackBerry announced a new device called the BlackBerry 9720. The talking point about this device was that it had a dedicated BBM key and was the first BB device to be unveiled this year that didn’t run on BB10. During the announcement, BlackBerry had promised that they would launch the device in the first-half of September, and moments ago the Canadian company officially launched the phone in India for Rs 15,990. It will be available from September 14 onwards.

Design-wise the BlackBerry 9720 looks like a mix of the Bold and Curve smartphones and it will be available in black, blue, pink, purple and white colors. As mentioned above, it sports a dedicated BBM key.

In terms of specifications, the device features a 2.8-inch (480×360 pixels) touchscreen display and is powered by an 806MHz Tavor MG1 processor supplemented with 512MB of RAM. Other features included are a 5-megapixel EDOF (Extended Depth of Field) rear camera with Image stabilization and 4X digital zoom, 512MB internal storage that can be expanded using a microSD card and a 1,450mAh battery which is good enough for up to 7 hours of talk time and 18 days of standby time.

Connectivity options include 3G support, Wi-Fi, GPS and Bluetooth and on the software front, the device runs on BlackBerry 7 OS version 7.1.

It will be interesting to see how the phone is received by users considering it doesn’t run on BB10. Potential BlackBerry users have complained about the lack of any new devices in the sub-Rs 20,000 segment but it remains to be seen whether the older OS still has any mojo left considering BlackBerry itself is focusing most of its efforts and marketing on BB10.