BlackBerry services faced service outage earlier today. Initially there were delays in delivering BBM messages and emails, eventually resulting in a complete breakdown. This is the first such major outage this year though it faced severe outages last year.
BlackBerry claims that services have since been restored but they are still evaluating the cause of the outage.
“We can confirm that our technical teams have addressed the issue and BlackBerry services are returning to normal levels. We apologize to customers for any inconvenience. We take all service issues – no matter how small – very seriously and through constant monitoring and investigation we aim to ensure our network meets customer expectations,” BlackBerry India said in a statement.
The last major outage, which started in the IMEA region soon snowballed into a global disruption of services and lasted for almost three days. BlackBerry is staging a comeback as sales of its email and messaging centric smartphones plummeted in face of competition from Apple and Google.
Today’s outage will only make it difficult for the Waterloo, Ontario-based company to convince customers of reliability of services, which has always been a USP that helped it sell tens of millions of smartphones globally in the past. By the end of March, BlackBerry had 79 million subscribers.