BlackBerry Z10 sold out in India two days after launch: CEO Thorsten Heins

The buzz around the newly launched BlackBerry Z10 has barely died, when in a chat with Bloomberg, BlackBerry CEO Thorsten Heins revealed that the Canadian company is set to release less expensive phones running on the BB10 OS later this year.

These devices will be specifically targeted at the low-cost markets in the Asia-Pacific region that includes India. But at the same time he also made it clear that these devices though less expensive, won’t be too cheap. BlackBerry won’t play in the $50-$60 market. This piece of news will be welcomed with open arms by the huge number of people especially in India who were impressed with the new BB10 OS on the Z10, but were disappointed that they couldn’t afford the smartphone priced at Rs 43,490.

Heins also expressed his surprise at how well the BlackBerry Z10 has done in the Indian market despite many feeling that the device was priced too high. He also mentioned that the retailers in India had sold out most of the Z10 stocks within two days of launch.

  • mkd

    How many unit was there totally? 1000?

    • hrishikesh

      true. 1000 only and out of which some are still available in stores and online too..!!

  • Atif

    they sold out 90K units till now in India *Insider News*

  • specialedition99

    There is no surprise in this, BB had 10ps = Z10 launched which got sold out in 2 days, i was thinking atleast it would take 10 days but they have done quite well here. So, when are the next 10 pieces coming ?

  • Rahul

    Highly doubt this piece.. Blackberry z10 although a great phone, price has been a no-brainer.. Most of the blackberry fans will definitely be waiting for the q10

  • sri_tech

    It is still available on flipkart for delivery in 2-3 days. Why are they saying its sold out.
    If its sold out then it should be out of stock right.

    Its available on infibeam, india times also.

  • Narendra

    Now thats the biggest lie. I have checked with Croma & E-Zone & they say that there are no takers for this highly overpriced device. And they have been instructed not to sell below Rs 43490.

  • Manjunath

    I can see the pressure on this phone.. Even the CEO Sunil has resigned from blackberry.. The phone is available on all major online stores for 39100

  • shambuling
  • HungTran

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    you’re in the market for a solid and beautiful protection case as well.

    http://9cases.com/2014/01/best-beautiful-blackberry-z10-cases/