Of course the pressures of Reliance Jio and Airtel are being felt by others in the telecom industry, and BSNL is surely one of them. Competing with their existing plans, BSNL has now rolled out a new Rs 448 prepaid plan, which offers unlimited voice calls, and 1GB data per day. The plan also offers 100 SMS per day, and a validity of 84 days. The plan is available across all BSNL telecom circles in India.
Clearly, the BSNL pack aims to compete with Reliance Jio’s Rs 449 pack, which offers 1.5GB daily data, unlimited voice calls, 100 SMS messages per day with a validity of 91 days. The BSNL plan also comes head-to-head with Airtel’s Rs 448 pack that offers 1.4GB data per day, unlimited calling, 100 SMS messages per day; all this for a period of 82 days.
Very recently, BSNL also launched a Rs 999 recharge pack, which offers unlimited calls for 181 days and 1GB data per day for a period of 365 days. However, this pack is applicable only in a few circles, with no access to it in Jammu and Kashmir, Assam, and North East India.
There was another another prepaid pack launched by BSNL some time ago, which is priced at Rs 1,099, that offers unlimited data access, unlimited voice calls (domestic and roaming), and a validity of 84 days.
Further, BSNL is currently still running data on a 3G network. However, it has been planning to rollout 4G network by end of the year, with an investment of about Rs 25,000 crore. BSNL has already started 4G services in parts of Kerala. BSNL has requested government for 5MHz slot of 3G or spectrum in 2100 MHz band for deploying 4G services through equity investment route in the company.