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CES 2018: LG’s new 4K TV range gets Google Assistant support, smarter HDR

For its 2018 TV lineup, LG is more focused on under the hood updates than a design overhaul.

  • Published: January 8, 2018 11:17 PM IST
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LG just concluded its CES 2018 event, and not surprisingly, the company’s focus was connected home appliances. Quite a bit of time was given to LG’s new range of 4K OLED and Super UHD LCD TVs.

With its new range of TVs, LG’s focus has been on the under the hood upgrades rather than a radical design change. It comes as little surprise then that this year’s TVs do look a lot like their predecessors. Under the hood, the high-end TVs are powered by LG’s fastest Alpha 9 that LG says can more accurate color and ‘enhanced image rendering’. All the TVs boast improved support for HDR formats like Dolby Vision, HDR10, Advanced HDR, Hybrid Log Gamma (HLG), and the company’s proprietary HLG Pro and HDR10 Pro. The TVs also support 120FPS high frame rate video.

The headline feature on LG’s 2018 TV lineup however is Artificial Intelligence (AI). The company has put in a lot of effort into its ThinQ artificial intelligence platform. Additionally, the TV lineup also boast support for Google Assistant and Amazon Alexa.

With AI taking center stage, voice commands play a big role in these new TVs. One can simply press the mic button on the TV remote, and LG says its ThinQ platform can recognize ‘hundreds’ of voice commands. Some of these include showing photos from Google Photos, checking match scores, the weather and more.

The flagship TV in LG’s 2018 lineup is the W8 ‘wallpaper’ OLED TV, which has all the bells and whistles. A level below is the E8, which has all the power and features, but built into a more conventional design. Below these are the G8, C8 and the B8 TVs. Apart from these, there are Super UHD LCD TVs – SK9500, SK8000, and SK9000.

Needless to say, LG hasn’t revealed the pricing or release dates of any of its 2018 TVs. Suffice to say the likes of W8 and E8 will burn a hole in one’s pockets, while the LCD models should be relatively cheaper.

Stay tuned to BGR India for the latest news updates from the ongoing CES 2018.

  • Published Date: January 8, 2018 11:17 PM IST